Independent or branded? We help you decide

We support investors and owners in choosing between an independent concept or a global hotel brand. From brand selection and franchise contracts to full compliance and performance monitoring — we make sure your hotel runs under the right strategy.

What We do

• Brand selection advisory, franchise agreement review and negotiation
• Compliance monitoring and implementation of brand standards
• Franchisee/operator onboarding, training and integration support
• Independent hotel positioning and concept development (non-branded option)
• Brand performance audits and continuous improvement plans
• Owner reporting on brand KPIs and contractual obligations